Microsoft has released a second advertisement targeting Apple and its popular iPad this week. The company compares the iPad to an ASUS VivoTab RT, noting that the Windows RT device is slimmer, lighter and can perform more functions than Apple’s tablet. Microsoft highlights Windows RT’s multitasking ability, integration with Office, and convenience with features such as a built-in microSD card reader and compatibility with “nearly all printers.” This is the second advertisement released by Microsoft that targets the iPad, as an earlier video mocked the supposedly inferior voice recognition capabilities of Apple’s Siri voice assistant. Microsoft’s Windows RT commercial follows below.
Despite racking up respectable license sales, Microsoft’s new Windows 8 operating system has done little to help struggling PC makers regain their footing. Microsoft will look to reverse the souring user sentiment later this year when it launches Windows 8.1, codenamed “Windows Blue,” which will reportedly see Microsoft’s Start button return along with an option to boot and log in directly to desktop mode. In the meantime, however, the damage has been done. According to this year’s American customer satisfaction index report, Microsoft’s customer satisfaction rating has now fallen to its lowest level since Windows Vista launched in 2007. Microsoft’s customer satisfaction rating slid to 74 out of 100 in the new ASCI report, just one point higher than it was following Vista’s launch.
Microsoft is working on some important features for Windows Phone that could help it become more than an also-ran. Microsoft senior marketing manager Greg Sullivan tells PCMag that his company is working on a project with the goal of producing “an increased seamlessness and integration across” both Windows Phone and the Xbox One. Although Sullivan wouldn’t go into any details about what this integration would entail, PCMag notes that Windows Phone 8 already “has Xbox-branded games and an Xbox-branded media store” that “lets you accumulate Xbox gamer points and connect to the Xbox Live network,” so it seems that Microsoft has some very ambitious plans for making its mobile operating system a part of its gaming world in the future.
If you purchase a Windows Phone or BlackBerry 10 smartphone, don’t expect to download the same applications your friends are using on their iPhones and Android devices. A new report from research firm Canalys has found that a majority of the top Android and iOS applications still aren’t available on Windows Phone or BlackBerry 10. When combined, the two operating systems were found to only support 34% of the top 50 free and top 50 paid applications in the App Store and Google Play in the United States. The Windows Phone Store offered 16 of the top 50 free apps from the App Store, and 14 of the top 50 paid apps. The operating system fared slightly better when compared to Google
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