Windows Seven Glow

Microsoft has released a second advertisement targeting Apple and its popular iPad this week. The company compares the iPad to an ASUS VivoTab RT, noting that the Windows RT device is slimmer, lighter and can perform more functions than Apple’s tablet. Microsoft highlights Windows RT’s multitasking ability, integration with Office, and convenience with features such as a built-in microSD card reader and compatibility with “nearly all printers.” This is the second advertisement released by Microsoft that targets the iPad, as an earlier video mocked the supposedly inferior voice recognition capabilities of Apple’s Siri voice assistant. Microsoft’s Windows RT commercial follows below.

Despite racking up respectable license sales, Microsoft’s new Windows 8 operating system has done little to help struggling PC makers regain their footing. Microsoft will look to reverse the souring user sentiment later this year when it launches Windows 8.1, codenamed “Windows Blue,” which will reportedly see Microsoft’s Start button return along with an option to boot and log in directly to desktop mode. In the meantime, however, the damage has been done. According to this year’s American customer satisfaction index report, Microsoft’s customer satisfaction rating has now fallen to its lowest level since Windows Vista launched in 2007. Microsoft’s customer satisfaction rating slid to 74 out of 100 in the new ASCI report, just one point higher than it was following Vista’s launch.