Formula 1

Filed under: Motorsports, Etc., Marketing/Advertising, Infiniti, Luxury So then we asked, "Well, what does that mean?" We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for. Its F1 partnership with Red Bull Racing was a key example of that. A brand with no motorsports pedigree - save for a listless dalliance with Indycar and the Infiniti Pro Series - was suddenly married to the world's marquee racing series, but one being continually declined by other brands and even its own entrants for a lack of relevance to road cars. The introduction of the Infiniti FX Vettel Edition didn't clarify matters; we still didn't understand how Infiniti logos on Adrian Newey's chassis' made the G, M, FX, et al any better - or who was even supposed to make the connection - and if we were exceedingly cynical we could have said the terrifically expensive Sebastian Vettel-fettled FX mutant was a marketing mission that needed a hand grenade but instead got a high-impulse thermobaric weapon. Seven months after that Austin Q&A with Sigl, during which time Infiniti has become title sponsor of Red Bull Racing and publicly anointed Sebastian Vettel its Director of Performance, we met Sigl again in Montreal during the Canadian F1 Grand Prix. It was there we got an answer to what Infiniti stands for: "We've boiled the brand down to the four 'p's," he said. "Performance, passion, precision and provocation." So then we asked, "Well, what does that mean?", and Sigl gave us some background on what's been happening behind the scenes of the partnership.Continue reading Infiniti gets boiled down to four P's: Performance, passion, precision, provocationInfiniti gets boiled down to four P's: Performance, passion, precision, provocation originally appeared on Autoblog on Tue, 18 Jun 2013 15:02:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments

Reapplying a layer of lip gloss is doable, but the start to finish, reboot of foundation and moisturizer kind of makeover is pushing it. Correct me if I'm wrong, but most of us don't have time for that. When are you supposed to eat lunch? By the end of the day, I like a refresh of beauty.  OK! News: Rihanna's New MAC Colour Collection — Take a Look! Photos: Red-Carpet Fashion at the MuchMusic Awards I recently learned about Lorac's Touch-Up To Go Concealer and Foundation Pen—aka the super convenient solution to every beauty bag problem I've ever had. The product—doubling as concealer and foundation—comes in a tube/paintbrush kind of shape (no need for the extra bulk of separate makeup brushes) and releases the liquid by clicking the button at the bottom. The formula can then be brushed on wherever your complexion is needing a little TLC. When I think of celeb beauty, a fresh complexion is my number one thought. And you know that part on Sex and the City where Carrie screams to Samantha, "Hey, Hollywood!"? That's how I feel with this gem.  Watch: Ashley Tisdale Answers Your Twitter Questions!   It also comes in 12 different shades, which allows you the opportunity to match up your skin tone to a T.  What's your concealer tip? Tweet @OKMagazine and leave a comment below.   Photo credit:  Courtesy of Lorac