Filed under: Mazda, Toys/Games In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3. The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.Continue reading Mazda announces live-streaming vehicle intro on XboxMazda announces live-streaming vehicle intro on Xbox originally appeared on Autoblog on Wed, 19 Jun 2013 11:31:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
Mazda has not given up on its unique rotary engine despite the car industry's drive towards alternative fuels and powertrains.
Hyundai Motor affiliate Kia has now sold over 500,000 cars in the UK since launching with Mazda-based models here in 1991.
Filed under: Car Buying, Convertible, Volkswagen With summer quickly approaching, we're eagerly awaiting some seat time in our favorite droptop models, cars that allow us to take in the sunshine and the warm air afforded by the summer months - especially for those of us who reside in states with bitterly cold winters. And while many Autoblog team members are already happy convertible owners (fun fact: three of us own Mazda Miatas, and there's even a Saab 9-3 Viggen droptop looming in the AB personal fleet), new sales data shows that the best-selling 'vert through May of this year is the 2013 Volkswagen Beetle Convertible - the topless version of the second-generation New Beetle that launched in 2011 as a 2012 model. According to Volkswagen, roughly 6,500 Beetle Convertible models have been sold in the first five months of this year. Behind the Vee-Dub are the Chevrolet Camaro Convertible with around 5,500 units sold and the Chrysler 200 Convertible with around 5,400 models sold. For comparison, Volkswagen has only sold a little more than 2,000 examples of its other droptop model, the Eos. Volkswagen offers its Beetle Convertible in a wide variety of trims, including special '50s, '60s and '70s editions. The German automaker also offers three different engine options for US customers, including our market's one-and-only diesel convertible. Scroll down for more information in VW's press blast.Continue reading And the best-selling convertible heading into summer is...And the best-selling convertible heading into summer is... originally appeared on Autoblog on Sun, 09 Jun 2013 13:03:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
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