Audi A8 L2

Filed under: BMW, Toyota, Earnings/Financials An annual market study of the strongest brands across various industries has seen Toyota leapfrog BMW as the world's most valuable automotive brand. Toyota's 2013 brand value rose to $24.5 billion, up 12 percent versus 2012 numbers according to market research company Millward Brown's BrandZ Top 100 Most Valuable Global Brands list. BMW's value fell slightly; down by 2 percent to a total of $24 billion. Mercedes-Benz finished in third place in the automotive category, up 11 percent from 2012 for a valuation of $18 billion. Honda ($12.4 billion, down 2 percent) and Nissan ($10.2 billion, up 3 percent) rounded out the top five for the category. Volkswagen was the only other auto brand that finished in the top 100 overall, in 100th place. Audi made the greatest percentage gain over 2012, up 18 percent to $5.5 billion, but finished outside of the top 100. Technology companies dominated the overall list, with Apple, Google and IBM ranking one through three. Couture brand Prada was 2013's biggest gainer, rising by 63 percent over 2012.Toyota passes BMW as most valuable car brand originally appeared on Autoblog on Tue, 21 May 2013 15:33:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments

Filed under: Technology One of the largest hurdles facing autonomous vehicles is cost. The technology to implement driverless cars is already here. Google, Audi and other companies have proved over and over again that the tech is viable and at least theoretically safe for public streets, but few people feel comfortable shelling out the $75,000 premium it would take to make your car chauffeur you about. Ionut Budisteanu, a 19-year-old student from Romania, may have found a way to make autonomous driving tech more affordable. Budisteanu won a $75,000 scholarship in the International Science and Engineering Fair for creating a system that uses a cheaper, lower-resolution three-dimensional radar system paired with a webcam in place of the pricey high-definition 3D radar Google uses. As a result, Budisteanu was able to cut costs from $75,000 to $4,000. His system uses artificial intelligence software to identify curbs, lane markings and other small objects on the road with the webcam while the radar system locates people, cars and houses. In his tests, the system performed as intended 47 out of 50 times. He believes he can improve accuracy with a slightly higher definition radar system while still keeping costs low.Student wins Intel science fair with super cheap autonomous car tech originally appeared on Autoblog on Tue, 21 May 2013 10:14:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments