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Is it weird that both Selena Gomez and Justin Bieber are the brand ambassadors for new Adidas NEO sneakers? Well, it's certainly not a coincidence. We're guessing that the exes signed onto this gig when they were still together because otherwise, that's awkward with a capital A. OK! News: Selena Gomez Makes a Pregnancy Announcement! But regardless, we need to take a minute to look at Bieber's ads for the shoes. They just got released over the weekend (Sel's did last week) and the kid is looking pretty cute, so of course we're crowning him our Hottie of the Day. Not sure if these pics make us want to buy those sneakers, but we bet they'll make Selena want to take Justin back... Photos: Selena Gomez's Adidas Campaign Photos: Justin Bieber Drinking a Beer What do you think of Justin's new campaign? Do you wanna buy those sneakers now? Think he looks good in the pics? Tweet us @OKMagazine! Photo credit:  Adidas/Splash News

JOHANNESBURG (Reuters) - A thirst for beer among Africa's middle classes is driving the world's biggest brewers to invest on the continent, but getting women to drink the beverage is another matter.