We all know by now that Peggy won't be too worried when Don gives that classic call to the creative copywriters. The girl has moved on as copy chief—even at one point to a lone agency with another handsome head honcho—and is owning that higher title around the ad biz. But Mad Men wouldn't be the show it is without a few fresh, wordy souls feverishly scribbling down taglines about pantry shelf products.
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The entry-level copywriter positions have been filled, and they're worth getting to know. Trust us. Recognize this guy from the margarine brainstorming sesh? That would Ed Gifford, an original and studious copywriter from CGC, a newbie at the newly merged group, and Peggy's subordinate.
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Ed Gifford is played by Kit Williamson, an actor who also has his name to two web series, Hipsterhood and EastSiders, and actually writes and produces the latter. OK! caught up with Kit and got the inside scoop on his part of the advertising phenomenon.
OK! Magazine: So how’s it been working on the set of Mad Men?
Kit Williamson: It’s been so amazing. Everyone has been so wonderful and great to work with. I feel really, really lucky. OK!: What was your audition like?
KW: My audition was a really great experience. Matt was actually at my very first audition. That just blew me away—the fact that somebody with his level of success was coming to the cattle call. It’s pretty amazing. It’s one of the most actor-friendly things I’ve ever seen the show owner do. OK!: Last week, the two agencies combined based off the whole Chevy issue. If you could pick, what would be the next account the newly merged agency would grab?
KW: Oh gosh. I have to think carefully about that. Everything I start to think of, I then think back on the show and realize they’ve done a lot of them. That’s kind of tricky. I don’t know. OK!: Is there anything that is out now that wasn’t out then?
KW: I think margarine is pretty funny. It’s pretty hilarious. I think that’s great. I love seeing people having to come up with a poetic, cool way to sell margarine. I can’t remember if they’ve ever done alcohol on the show, but I think that would be pretty good. Photos: The Ten Best Mad Men GIFs of All Time OK!: So, obviously, we see Don go out to dinner after work and meetings and all that stuff, but what does Ed Giffords do when he’s done work?
KW: I think he probably goes home and worries about work. He’s not maybe the best copywriter, but I think Ed really, really cares, so that’s kind of a sad state of affairs for him. OK!: What would be your dream storyline for Ed Gifford?
KW: I would love for him to pitch one good idea. OK!: I’ve watched a couple of your Hipsterhood videos, so which Mad Men character could become a hipster?
KW: Oh man. I think that Peggy Olsen would make a great hipster. I think John Slattery’s character Roger Sterling would make an amazing hipster. I think Peggy Olsen, pretty much everything she wears, you could put onto a hipster going out right now and they would be the best-dressed person in the room. And I just think it would be so funny to see Roger Sterling dressed up as a hipster. OK!: Hipsterhood is kind of like a rom-com, EastSiders has a romantic element, and, obviously, Mad Men is always based on romance. Are you a rom-com kind of guy?
KW: Yeah. I really like the classic rom-coms of the 80s. OK!: Which one is your favorite?
KW: I like Sleepless in Seattle. The classic Tom Hanks rom-com. Meg Ryan. I think those are simpler times. OK!: Since you wrote EastSiders, what was your idea behind it? What got you on the trail of that storyline?
KW: I’ve never really seen myself in a gay character on a television show. I find characters that I can relate to very few and far between, so I wanted to create gay characters that were flawed and interesting to me. That was my simple goal at the heart of making the series. I also knew that I wanted to do something in my neighborhood. I really love Silver Lake. I think it has such an interesting character and personality to it. OK!: Hipsterhood is based there as well. How would you describe that character?
KW: That character, cereal guy, is the kind of hipster who—he’s almost more of a hipster because he thinks he isn’t a hipster. He, you know, falls into all the clichés and pitfalls, but he is certain that he is a special unique individual and the only person that likes these things. He’s got a really great heart and really wants to be a good person, so he isn’t fulfilling all of the negative stereotypes that, you know, people put on hipsters. OK!: Cereal Guy likes Cookie Crisp. Are you a Cookie Crisp fan?
KW: Absolutely. Any kind of sugary cereal. My favorite is definitely Cap'n Crunch with Crunchberries. Do you watch Mad Men? What product do you want them to represent? Tweet @OKMagazine and leave a comment below. Photo credit: AMC
CAIRO (AP) — Cairo airport officials say baggage handlers have resumed work after a strike that left passengers on 20 international flights from Europe and Arab countries waiting several hours for luggage.
Sony Pictures Worldwide Acquisitions has secured Germany, Austria, German speaking Switzerland, Eastern Europe, Scandinavia, and Latin America in a multi-territory deal for Focus Features International’s “Black Sea” starring Jude Law. “Last King of Scotland” director Kevin Macdonald directed the heist thriller, which tells the story of a laid-off submarine captain so desperate to prove himself... Read more »
In a multi-territory deal, Sony Pictures Worldwide Acquisition has acquired Germany, Austria, German-speaking Switzerland, Eastern Europe, Scandinavia, and Latin America on Focus‘ Jude Law-starrer Black Sea. Kevin Macdonald is directing the film about a submarine captain on a risky hunt for sunken treasure. FFI also sealed a deal with BackUp Media which invested against rights in France, Benelux and French-speaking Switzerland. Other territories sold inlcude Australia and New Zealand (eOne), China, CIS, Israel and South Africa.
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