Filed under: Marketing/Advertising, Chrysler Claim some ground, control that ground and then expand. Chrysler, wandering the Earth like Kane from Kung-Fu when it came to brand message after the bailouts, pulled off the first two feats in only 120 seconds when its "Imported from Detroit" commercial aired during the 2011 Super Bowl. Two years later and now that the brand has a center in the minds of consumers, the Chrysler Group's head of marketing, Olivier Francois, says it's time to move away from the "Detroit" component of that slogan and express the "Imported" aspect. It is, more precisely, about positioning Chrysler as genuine competition for imports and not Ford or General Motors, but rather Toyota on quality or Audi on technology. A report in Forbes said that Francois not only "wants to attract import owners to Chrysler vehicles by focusing on quality, technology, fuel economy and style," but to "take back the lead in these four things." That is the new understanding he wants people to infer from the idea of Detroit - that the nation's car capital isn't just a patriotic rallying point but a lively competitor for established giants. Chrysler has been running ads that no longer refer to Detroit, and recent efforts have linked a specific character to each brand - like Jenny with Jeep and Steven with the Chrysler 300 - to create brand separation. Francois hasn't detailed what he plans to do to bolster Chrysler's upscale pretensions, but his efforts would be helped by CEO Sergio Marchionne loosing the pursestrings and the arrival of strong new product.Chrysler to veer away from 'Imported From Detroit' message? originally appeared on Autoblog on Wed, 17 Apr 2013 08:45:00 EST. Please see our terms for use of feeds.Permalink | Email this | Comments
Outspoken feminists rub shoulders – metaphorically, at least – with Salafis. Youth activists mingle with establishment politicians. A representative of the Houthis, a rebel group turned political movement that has fought with the government for the past decade, helps run the show. Delegates from the southern provinces constantly vying for autonomy casually cross conversational red lines on independence talk as others in the room veer on declaring secession treasonous.
Oh hey, Hilary Swank, remember her? The two-time Oscar winner, who hasn't really made a decent movie since "Million Dollar Baby" (though if we're being charitable, "Conviction" wasn't awful, just forgettable -- bet you didn't even remember that one) heads to HBO for her next effort, which looks like a definite improvement over her last few movies. Directed by Phillip Noyce ("Salt," "Rabbit-Proof Fence") and penned by Richard Curtis ("Love Actually," "War Horse"), "Mary And Martha" certainly has its bonafides, telling the story of two women who emerge from a traumatic family tragedy to form a unique bond while fighting for the eradication of malaria. So yes, it all looks Very Important, with some heroic people doing life-saving things. But this is also the kind of material could veer into the wrong kind of tone very quickly, but as long as Blethyn is in it, we have some faith it could possibly deliver. HBO will drop the film on April 20th -- watch below to get a little preview.
CARLISLE, Pa. (AP) — Police are investigating what caused a bus carrying a college women's lacrosse team to veer off the Pennsylvania Turnpike and crash into a tree, killing a pregnant coach, her unborn child and the driver.
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